NSSF will tomorrow launch a nationwide recruitment drive targeting new members in the informal sector, counties and the youth.
This move comes against the backdrop of slow growth in formal sector membership due to massive retrenchments that characterized most of 2016.
The fund will leverage on its mobile app to deepen penetration in previously inaccessible markets, such as the youth, who have a higher level of interaction with smartphones.
Kenya’s savings as percentage of GDP stands at 15 per cent against a target of 25 per cent.
The recruitment drive is aimed bridging this savings gap by creating and sustaining a savings culture, especially among the youth. It is also aimed at countering the gambling culture which is currently pervasive in the country.
Present at the launch of the recruitment drive launch will be NSSF chairman, Gideon Ndambuki, who will give an overview of the objectives of the recruitment drive, announce the areas that will be covered, the duration of the campaign, and the expected outcomes in terms of funds mobilization.
He will also touch on the fund’s investment strategy.