Bamburi Cement has tailored Ksh150 million medical insurance towards rewarding its loyal retailers under an initiative dubbed “Afya ya nguvu”.
This move that is going to benefit about 800 lives fully covered inpatient and outpatient services by the insurance is aimed at retaining and growing market share of the company’s products as well as motivate their retailers.
The insurance services will be provided by Sanlam General and Alexander Forbes who will offer them a 24 hours call center as well manage the day to day operations of the scheme. Retailers can now verify their member details via mobile phone for communication and inquiries.
Bamburi cement in collaboration with The Managing Director of Bamburi Cement Bruno Pescheux said, “We conducted a market survey and realized that only 36 per cent of our retailers had medical insurance. Afya ya nguvu is a direct response to this need. This is a unique and innovative value proposition which is not being offered by any other cement manufacturer.’
The purpose of the scheme is to save our employees from the expensive Kenyan medical care in case illness strikes in the family where in most time they have been digging much into their pockets to pay medical bills and in worst scenario do fund raising to cater for medical expenses.
Mr. Pescheux added that, ‘Afya ya NGUVU” was born out of the realization that, as a cement manufacturer, we need to reward the loyalty of our retailers. We also need to provide additional incentives to sustain good performance and entrench a culture of continual improvement.”
Executive Director for Alexander Forbes, James Olubayi said, ‘Companies must customize solutions that ease the burden of health costs to their employees. These are neglected group in a company’s supply chains that are critical to the survival of any organization. The solutions should ensure adequate coverage and access to quality care. When innovation in product design is applied then one can strike a balance between benefits and price.’
Bamburi Cement Limited, is a subsidiary of LafargeHolcim, a cement manufacturing and marketing Company in East Africa having been operational for 63 years. It has three subsidiaries Hima Cement Ltd (Uganda), Bamburi Special Products Ltd and Lafarge Ecosystems Ltd.