DEMAND FOR MORE ETHICAL AND RESPONSIBLE COMMUNICATION FROM POLITICAL PARTIES AND CANDIDATES DURING THIS ELECTIVE PERIOD

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The Public Relations Society of Kenya (PRSK) and our associates the Marketing Society of Kenya (MSK) and the Association of Public Relations Management Firms (APReCoM) having carefully considered the prevailing political climate wish to express our concerns as stated below;

  1. We are cognisant that communication is key to sharing and selling political ideals of political parties and candidates, as well as persuading and influencing voters’ choices within ethical and responsible parameters.
  2. That we remain concerned at the growing level of political intolerance and unethical communication practices. Our institutional media monitoring frameworks have confirmed the growing dissemination of deliberate misinformation and propaganda on several media platforms designed to appeal to base emotive instincts.
  3. The dissemination of such information is being blatantly and openly perpetuated by groupings which appear to be closely related to the leading political parties and or presidential candidates. Our fears are particularly heightened by the fact that the candidates and sponsoring parties have not seen it fit to denounce the platforms or messages ostensibly crafted to advance their campaigns.
  4. We wish to remind all PRSK, MSK or APRECOM members involved in political campaigns to remain conscious of their ethical and professional obligations. To ensure professional integrated communication standards, we reiterate that we shall not hesitate to institute disciplinary action against any of our members cited for involvement in activities that are not consistent with our respective professional codes of ethics.
  5. Members of the public are encouraged to report any professional malpractice incidents to our respective secretariats on the contact details listed below for further action.
  6. We call upon the respective constitutional and law enforcement agencies including the IEBC, National Cohesion and Integration Commission, Kenya Film Classification Board, Office of the Director of Public Prosecutions, National Police Service, Media Council of Kenya, Communications Authority of Kenya and the Judiciary among others, to handle their respective dockets with the seriousness it deserves at this crucial period. These agencies cannot afford to bury their heads in the sand like the proverbial ostrich. As part our organizational corporate responsibility and ideals for public interest, we have shared a letter with the respective institutional heads alerting them of clearly incriminating and inciting online and related media content for their action.
  7. To our close associates’ in the media, we also implore you to exercise restraint in the publishing or airing of inflammatory content.

 

We commit to continue providing the necessary monitoring and will not hesitate to call out political players falling short of the electoral code of practice.

 

Signed

 

 

 

 

Jane Gitau                                        Lawrence Gikaru                             Joseph Karamoja Chairperson PRSK                                    Chairperson APReCOM               CEO MSK   prsk@prsk.co.ke                          jambo@aprecom.co.ke                ceo@msk.co.ke

 

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