Growing International Hotel Brands in the Country, a Plus for Kenyan MICE Industry

Sector seen as more immune to growth curtailing factors, supported by branding and positioning, devolution and improved infrastructure. Kenya has recorded steady growth in the Meetings, Conference, and Incentives industry, per a recent report by the Kenya Tourism Board (KTB). In 2016 alone, the MICE industry accounted for 13% of total international tourism arrivals; mostly […]

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