SMEs Urged to take advantage of smartphones to expand their customer base

Models, Erick Musyoki and Vanessa Lumbasio go through the features of Taffuta mobile App which enables customers to directly interact with entrepreneurs when transacting business. The upsurge in use of Smartphones in the country which now stands at over 60 percent has created a huge market opportunity for mobile App developers. According to Harsh Savalkar, Taffuta mobile App developer based in Kisumu County, the increase use of Smartphones particularly among the youth offers SMEs and individual businesses an excellent platform to market their products and services through strategic Apps that…