BAT refutes claims that ‘Battle of minds’ Completion is meant to promote Tobacco  

BAT Kenya has refuted claims made in various media channels that the Battle of Minds student competition serves to advertise and promote its tobacco products.

In a Statement released today by the spokesperson for BAT Kenya said:

“Battle of Minds is the BAT Group’s global internship competition designed to offer graduates who are 18 years and above, an opportunity to gain real practical work experience. Our aim is to strengthen the company’s talent pool and develop the next generation of leaders. “Established to attract, celebrate and support the best and brightest young talent, the programme is conducted in a transparent and responsible manner, and in accordance with all applicable rules on tobacco advertising and promotion.

“In order to progress in the competition, participants are asked to devise and pitch an innovative business case, unrelated to tobacco. The programme is in no way intended to promote BAT Kenya’s products.”

Early last month The Kenya Tobacco Alliance had urged the government to block the Inter Universities Competition organized by the British American Tobacco.

Kenya Tobacco Control Alliance criticised the competition dubbed Battle Of The Minds as a competition aimed at sanitising the negative effects tobacco products manufactured by BAT have.

The Battle of minds is a local internship competition where local winners represent their country in a regional round.

The winners of the regional round then get invited for the global finals that are set to be held in London in April this year.

 

 

 

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