CCNA launches two of its revolutionary products through its much anticipated R-Tour in Kenya.

By Michelle Anzaya

Canon Central and North Africa announced its long-awaited R-tour’s commencement in Kenya from June 2nd that witnessed the launch of two of its revolutionary products EOS R3 and EOS R5 C alongside showcasing its newly introduced Powershot Zoom, the EOS R7 and EOS R10.

The launch event for R-tour  entailed a live practical demonstration of EOS R3 by travel photographer, Peter Ndungu and renowned musician, King Kaka who also be presented content showcasing the use of EOS R5C.

This was followed by a panel discussion on the ‘Rising industry of Content Creation’ featuring Enos Olik, Commercial Video Producer, Usha Harish, Wildlife photographer and Anwar Sidi, sports photographer together with Canon’s B2C Sales and Marketing Director, Amine Djouahra. Moderated by Victoria Rubadiri, the event included a dealers’ conference specifically organized for Canon’s channel partners in Kenya.

Canon unveiled its pioneering products EOS R3 that offer all the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System. With a brand new, innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution, and speed to offer news and sports photographers a camera to outperform and outpace the competition.

Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities. A high-resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.

To amplify the experience up a notch, Canon has created different experiential booths each with a specific purpose or need catering to a particular audience, thereby ensuring focused attention is delivered to all incoming requests from attendees.

There were different booth set-ups installed at the event showcasing different genres, production booth, Check and Clean booth and R system and lens line up. The booth for production set up provided cinematographers as well as enthusiasts a complete line-up of extraordinary products that can dramatically upscale the quality of the video content. The Check and Clean booth acted as a guidance point in cleaning, checking and maintaining Canon camera and accessories whereas the R booth will showcase an entire line-up of the Full frame mirror less series along with an experiential set up to allow customers to touch and try the product.

Canon’s Generation R community brings EOS R System users together with other creative photographers and experts to pursue and share their passion while exchanging knowledge. The Generation R booth will embody the spirit of this community taking it a notch higher and making the entire experience more personal with the on-ground presence. Furthermore, a ‘Lens Bar’ will also be set up to facilitate experiential learning on the spot for attendees thus maximizing interaction and engagement.

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