CNNIC and Hyundai Motor Company (Hyundai) are partnering on a cross-platform campaign that explores how innovation will change the way we will live in the future. In this exclusive global partnership, CNN will deliver a creative mix of advertising, branded content and sponsorship solutions to bring to life Hyundai’s vision on human-centred mobility through stories that will engage and inspire CNN global audiences.
CNNIC will power this campaign with the latest data technology and targeting tools to reach Hyundai’s core audiences including electric car owners and young families with children.
The campaign’s branded content component includes three films produced by CNNIC’s global brand studio Create that will convey Hyundai’s messages around the new paradigm of electric. With a cinematic documentary approach, the films discover new possibilities in life and follow individuals’ journeys with curiosity and exploration in mind.
The partnership also includes Hyundai’s exclusive sponsorship of two editorial initiatives ‘Saved by The Future’ and ‘Time Transformed’. Launching across CNN International TV, digital and social platforms, the series explores transport and mobility innovations set to transform our cities, economies and societies in the next ten years. ‘Saved by The Future’ is hosted by TV presenter Nicki Shields and airs from October to December. ‘Time Transformed’ is a special series where CNN meets thought leaders of renewable energy, green mobility, intelligent design, business and urban planning.
“Building on CNN’s long-held belief in and coverage of the power of technology and innovation, we are delighted to embark on this journey of hope, inspiration and ingenuity together with Hyundai Motor Company. Our premium storytelling and deep insight into stories that engage with global viewers has enabled us to create fascinating content about new mobility technologies which encourages and inspires our audiences for a better future,” said Rob Bradley, Senior Vice President, CNN International Commercial.
“Collaborating with CNN International Commercial will be an exciting opportunity for Hyundai Motor to share a glimpse into the future of mobility as we envision it,” said Wonhong Cho, Global Chief Marketing Officer of Hyundai Motor Company. “Through this campaign, we will highlight new possibilities in life as well as the benefits of electrified mobility with IONIQ – our dedicated electric vehicle lineup brand.”