Why trust, reliability, and relevance matter most to today’s news consumers

The evolution of consumer expectations Marketing has existed for as long as people have had something to sell, but the modern era – with the advent of traditional and then digital media – has transformed consumers’ relationships with products. Looking back, the birth of outbound marketing in the early 20th century created a period of mass production and inefficiency as advertising spoke AT consumers rather than WITH them. In the 1950-1960s, the marketplace became saturated and as a result, there was intense competition for customers. This saw a shift in the role…

Winning the Battle Against Fake News

Fake news seems to be a perpetually hot topic. Some say that winning the war against it is a losing battle, and thanks to the internet, its scale, the geopolitical agendas, unlimited funding, and leadership failure, misinformation seems impossible to contain. However, we can easily fight fake news. The best part, in fact, is that fake news is that it’s verifiably false. There are simply no facts to back it up. Also, because it has a purpose, the information can be disputed ideally that it aims to promote a specific…

Varsity granted green light to offer General Surgery

By Amos Njau Mount Kenya University has been accredited permission to offer a Master of Medicine in General Surgery by the Medical Practitioners and Dentist Board. In a letter to the university’s Vice-Chancellor. Prof. Stanley Waudo confirmed the course approval by the oversight body. “The board has granted your institution provisional approval to start the Mater of medicine programme in general surgery,” The Medical Practitioners and Dentist Board CEO Daniel Yumbya said. The accreditation comes a day after the Commission for University Education (CUE) warned Universities of offering unaccredited courses…

Kenya Red Cross eyeing to incorporate youth in solving humanitarian crisis through programming

Switch TV Presenters Nick Mudimba,Nonny Gathoni,Daniel Peter Weke,DJ Sammy Flinch,Mwenesi Musalia and Nzula Makosi during the launch.   Kenya Red Cross has launched a new TV station targeting the youth with a view to empowering them solve humanitarian challenges in their communities. The station will offer engaging local and international content that includes an entertaining mix of; drama, comedy, reality, sports and current affairs programs. It will be available on Free to Air channels on Signet and Bamba TV. According to a study conducted by Millward Brown, a research firm…

WHY ANARCHY REIGNS ON OUR ROADS?

By Alfred Mosoti Road madness, a product of impunity, lacuna in law, unwillingness and/or inability to execute existing laws It is unfortunate that many are so obsessed with the ‘’Haki yetu and Haki yangu mantra’’ (Our and my rights cliché) to the extent of forgetting that rights goes hand in hand with responsibilities! Nevertheless Truth be told: Rights without Responsibilities and rights while right without responsibilities only result to confusion. Back to the main agenda: The anarchy on our roads is a product of conspiracy among three main demons namely:…

Companies that Pay Writers $400+ Per Article

The following is a list of 7 magazines that accept pitches from freelance writers in a variety of categories, including aviation, Catholicism, fly fishing, personal health, travel, and boat building. According to our research, all of these publishers pay at least $400 for some of the writing they publish. Keep in mind that you may need to negotiate payment, as we can’t guarantee rates. .  Jacob Jans, with research by Fatima Saif Flight Journal is an aviation magazine that covers “the world of flight from its simple beginnings to its high-tech, no-holds…