Why trust, reliability, and relevance matter most to today’s news consumers

The evolution of consumer expectations Marketing has existed for as long as people have had something to sell, but the modern era – with the advent of traditional and then digital media – has transformed consumers’ relationships with products. Looking back, the birth of outbound marketing in the early 20th century created a period of mass production and inefficiency as advertising spoke AT consumers rather than WITH them. In the 1950-1960s, the marketplace became saturated and as a result, there was intense competition for customers. This saw a shift in the role…

Valon lotion now in Kenya

Indian conglomerate Godrej Consumer Products Limited has launched Valon Body Lotion in Kenya, a first for the global company. Godrej Chief Executive Officer Mr. Rohit Vengurlekar said that the launch of Valon Body Lotion is part of the company’s commitment in providing East African consumers with superior quality products at great price points. READ ALSO: Greenpeace launches new tree planting initiative for school children “We have invested heavily in the Valon Body Lotion’s research and development to deliver superior skin care products at a great value for the Kenyan consumer,” said…

Cytonn hands over phase 1 of the Alma in Ruaka

Cytonn Real Estate has officially handed over The Alma Phase 1, its flagship residential development in the Ruaka town. The Alma is the most recent project to be handed over by Cytonn following last year’s completion and handing over of Amara Ridge in Karen. Phase 1 is 100% sold out. In giving her opening remarks, Yvonne Ondego, a Project Management Associate at Cytonn Real Estate noted that, “Recently, comprehensive developments have been growing in popularity because they provide an enriched living environment that caters to all the needs of its…

Minet donates Ksh500, 000 to support 2019 KECOSO games

 Insurance brokerage firm, Minet Kenya has donated Ksh 500,000 to the Kenya Communications Sports Organization (KECOSO) to support the organization’s 2019 games.   Speaking at an event to have hand over the cheque to KECOSO secretariat, Minet Kenya Chief Executive Officer Mr. Sammy Muthui said the company was keen on supporting sports, one of the key pillars its corporate social responsibility programme, besides education and health. “While we conduct our business, we are always looking into ways of being purposeful to the communities that we serve and by supporting sports we believe we are…

Dr. James Mwangi: As a Leader, you should always have a clear turnaround strategy

Kimutaielves@gmail.com society needs to change one perception that government is for creating businesses for the people especially the youth. That is not true. It is creative ideas that brings about business opportunities. People need to see and treat the government simply as a regulator and formulator.” Every leader faces trying times, both internally and externally. Those external factors are often the most difficult to contend with since they are outside of a leader’s control. In fact, the current business climate has generated many shared concerns among managers across the board, regardless of the industry they…

HAJI MOTORS: Your vehicle is in the best hands

Kimutaielves@gmail.com “In anything you want to do, just know is like a baby who comes to this world completely knowing nothing but over time starts learning small by small through mistakes. So don’t fear to make mistakes but make sure you improve from the blunders you make.” People as well your clients would like to know who is Mark Okumu? An accountant by profession, and a simple businessman in Motor repair and service that is trying to create wealth in this country. Was this your dream job? Yes. Although am…

HAJI MOTORS: Your vehicle is in the best hands

Kimutaielves@gmail.com In anything you want to do, just know is like a baby who comes to this world completely knowing nothing but over time starts learning small by small through mistakes. So don’t fear to make mistakes but make sure you improve from the blunders you make.” When equipment or your car breaks down, everything from your productivity to your bottom line is disrupted. Your team needs a quick and effective solution. Then the difficult question arises; should you try for a repair, or replace the asset outright? Replacing equipment…

Samsung’s first rotating camera phone with an intelligent battery is now available in the market

The new Samsung Galaxy A80 which has been created for the way people are engaging in the Era of Live is now available in Kenyan market. The gadget will offer compelling innovations with people now increasingly using their smartphones to share live interactions, capturing spontaneous photos, streaming live video and connecting over shared experiences that are happening instantly. The 48MP main camera on the A80, will allow users to shoot vivid images day and night, the 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. The Ultra-Wide angle…

Dangote Industries shows its commitment to empowering Africa

A new branded content campaign on CNN TV, digital and social media platforms is showing global audiences some of the many ways that Dangote Industries is impacting people in African communities and industries.   The ‘Touching Lives’ campaign, which starts airing on TV this month, has been conceived and developed by CNN International Commercial’s award-winning branded content studio Create as part of the extended partnership between Dangote Industries and CNN. Announced last year, the partnership also includes sponsorship within CNN Marketplace Africa and Dangote being the first African brand to…

CS Munya Commissions Ksh 1Billion New Isuzu EA Assembly Lines

The Cabinet Secretary, Ministry of Industry, Trade and Cooperatives Hon Peter Munya, today commissioned new assembly lines at the Isuzu EA Assembly Plant constructed at a cost of Ksh 1billion. Speaking at the commissioning ceremony, Isuzu EA Managing Director, Rita Kavashe, indicated that the move was a demonstration of Isuzu EA’s manufacturing capacity to locally assemble a wide range of upcoming commercial vehicles that meet diverse customer needs in different economic sectors. “The introduction of the new assembly lines is aimed at modernizing and boosting assembly operations in readiness for…