This year’s programming on Zee World showbiz features the much-anticipated return of Twist of Fate; a TV drama, back with its second season continuing the cliffhanger that left viewers guessing as to what happened to the fun-loving rockstar Abhi and the ever determined strong-willed Pragya.
Will they finally get the love they deserve or will Abhi’s evil sister Aliya get what she wants and remove Pragya for good? 2018 also sees the return of another popular series King of Hearts season 2 as well as new series Bride with Benefits, Begusarai, Amma and Iron Lady.
Zee World is an English-Bollywood channel in South Africa which launched on 3 February. It carries domestic programming from India dubbed from several languages (Hindi, Tamil & Telugu) into English. The channel is owned by Zee Entertainment Enterprises and has offices in Gordon’s Bay, South Africa.
Zee and its affiliate companies have leading presence across the media value chain including television broadcasting cable distribution direct-to-home satellite services digital media and print media amongst others. Pioneer of television entertainment industry in India Zee Entertainment Enterprises’ well-known brands include Zee TV & TV Zee Anmol Big Magic Zee Cinema &pictures Zee Action Zee Classic Zee Anmol Cinema Zee Cafe Zee Studio Zing ETC Bollywood.
The company has achieved many prestigious awards, elevating the brand to a global cadre. Dun & Bradstreet Rolta Corporate Award, Business world Infocom ICT Award and IMC Fusion Award 2013 for Excellence in Media, are some of the many awards bagged by ZEEL.
On its road to growth as well ensure inclusivity, the firm has revealed future plans to incorporate African characters in the Bollywood movies if the African market continues to show prospects.
“We are really excited about the wide acceptance and appreciation of our programmes here in Kenya and as we constantly improve our content to keep our viewers happy. This year, we would like to assure our viewers of world class entertainment in line with Zee entertainment’s global offering across all channels. Also we are tailoring contents based on the market loads by the various regions,” Harish Goyal, the Chief Executive Officer, ZEE Africa stated.
The syndicate has spiced up the content offering for this year by introducing a line-up of new entertaining programmes across all channels to bring to the viewers the best Bollywood has to bid. The channels earmarked for the African market will come with subtitles dubbed in English
Ratna Siriah, the Head of Business in Africa, says Zee has lined up programs for the East African market with some ongoing translations for already existing content. “We celebrate the fact that with effort and conviction, we can create gold out of the ordinary. Everything that we create not only has to be better than what was, but it has to be extraordinary everyday. Because we inspire to go beyond, it is not a goal, it is a standard.”
A number of blockbuster movies also premiere on Zee BollyMovies later this year, including the 2017 crime thriller, MOM, starring the Bollywood legend Sridevi, who sets out to avenge her step-daughter after the justice system failed to convict her attackers. With the help of a shady detective, she takes the law into her own hands. Other movies on the channel will feature A-list actors like Shah Rukh Khan, Akshay Kumar, Priyanka Chopra, Amitabh Bachchan and many more.
To cater to a variety of interests, Zee BollyNova offers a wide range of entertainment with food shows by celebrity chefs Sanjeev Kapoor and Ripu Raman Handa. Reality shows that will melt your heart with look Love what you made me do, and Fear Files, for the ones that enjoy having a good scare or two, not to forget the beloved series like Saloni, Destiny and The Vow coming in May 2018.
Zee Cinema provides great content for the Bollywood movie buffs, acquiring not only recent hits, but also in-production titles with a strong ensemble cast. The channel’s archives feature the best content in the industry, from varied genres including action, comedy, romance, family entertainers, etc., matching the entertainment needs of audiences across geographies, tastes, preferences, cultural and age demographics.
The film collection boasts over 4200 movie titles with leading Bollywood superstars including Aamir Khan, Shah Rukh Khan, Salman Khan, Akshay Kumar, Deepika Padukone and many other A-listers leading the way. Zee Cinema has something to please everyone.
“Experience the fun of Bollywood through the biggest music videos from various genres. We pick the best Bollywood songs seen on screen to satisfy your soul. It’s spectacular, it’s dazzling, and it’s BollyTunes.” CEO, Harish Goyal enthused.
ZEE WORLD airs on DStv Channel 166, GOtv Channel 25; ZEE BOLLYMOVIES DStv channel 114, GOtv Channel 12 and Kwese TV channel 155, ZEE BOLLYNOVA on Kwese TV Channel 150, ZEE TV airs on DStv channel 452 & ZEE CINEMA airs on Zuku channel 910, Canal Plus channel 143.