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Hair care brand play host to hair runway show

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Hair care brand play host to hair runway show

Godrej Business Head Gaurav Kaushal, Natural Hair Winner Melisa Mesilale with her model and Godrej Marketing Manager Rachel Migwi Photo

By Nemuel Ondima 

TCB Naturals an iconic brand in the hair industry has launched a unique show titled ‘TCB Naturals Hair Runway Show” at the Intercontinental hotel, Nairobi. The show is aimed at showcasing the talent of local Kenyan stylist and it’s evolution in line with international standards.’

The show a first of its kind involved having the stylists use various TCB products on the models to create outstanding hairstyles across the 3 categories (Relaxed Hair, Natural Hair and Natural Hair with extensions). Judges for the event included Muli Musyoka (Chief Trichologist & CEO – Hairhub), Farouk Jannedy (Leading Hair Stylist in Kenya) and Tabitha Tongoi (Creator & Owner – Craving Yellow).

TCB Naturals recently launched their new campaign with the tag line – Hair that lets you Shine. The campaign includes the on-going TVC featuring the soundtrack ‘Lookie Lookie’ by the leading Kenyan-Norwegian singer Stella Mwangi.

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In attendance were competition participants (stylist & models) from the salon and trade channel and media personalities. The event highlight was a hair style runway show where stylist with their models showcased various styles with the help of TCB Naturals products. Winners (both stylist and their model) were recognized and rewarded across 3 categories: Relaxed Hair, Natural Hair and Natural Hair with Extensions

TCB Naturals has had a stellar history of providing exceptional and effective hair care products for the Kenyan women. It is a product of Godrej Consumer Products Kenya,   since 2016 and it offers a range of products from relaxers to maintenance and recently introduced products under the styling category. It’s current portfolio includes Relaxers, Hair Food, Herbal Pomade, Leave-in Treatment and Oils.

 

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