By Debbie Moraa
LG Electronics (LG) has unveiled a new brand shop in Thika Road Mall (TRM), Nairobi as it steps up a campaign to take its products and services closer to consumers.
According to LG Electronics East Africa Managing Director Sa Nyuong Kim, the growing demand for home appliances, entertainment and air conditioning solutions is putting pressure on consumer electronics manufacturers to offer both superior technology and customer experience.
“Our goal is to bring innovative LG technology to the tech-savvy, environmentally-conscious consumer seeking electronic products to match their lifestyle. Consumer trends point to steady growth in purchase of premium products like refrigerators, TVs and washing machines incorporating the latest energy-saving technologies,” said Mr. Kim.
He further added that changing consumer trends due to the pandemic are a major factor behind LG’s plans to expand its retail network.
“It has become evident during the pandemic that technology is even more important in people’s lives, driven by innovations that support efficiency and healthy living. We are fulfilling our commitment to customers by expanding to meet their needs in different locations, and deliver great service and smart technology to their doorsteps,” he added.
The new shop is the latest outlet in LG’s strategy to increase its market footprint in the East African region with new stores in strategic locations that have high sales potential, backed by technical expertise before and after sales to attract and retain customers.
LG is currently executing a campaign dubbed Last Mile to support customer after-sale service through its chain of service centres located in key towns, in a bid to re-engage consumers in the East Africa region.