LG Electronics in partnership with Habitat for Humanity (HFH) and Friends of hope has unveiled social impact initiatives set to benefit over 30,000 residents in marginalized regions.
In an effort to make the world a better place to live for everyone, LG Electronics says it will forever champion the importance of social contribution and doing more as a company to help those that can’t help themselves.
The initiatives include donations of about 60 LG products such as refrigerators, washers, water purifiers, air conditioners, Televisions and microwaves.
This is in addition to the construction of classrooms and ablution blocks at Mbombo Primary School and the furnishing of the school’s classroom desks and tables.
Combined, the initiatives will benefit 3,683 primary and secondary school pupils, and over 22,000 residents annually treated at Olmoran and Maundu Meri Dispensary.
In an exclusive Interview with CEO Africa The electronics maker Gives us more insights into the plans they have in giving back to the community in Kenya
- Why was there a need for LG Electronics East Africa to support thousands of residents through product donations and the construction of common facilities
At LG Electronics, our brand philosophy is making Life Good for people. This is what guides us and inspires us to improve and help our customers to live a better, more convenient and more fulfilled life that they deserve.
Over the years, we have made it our responsibility to extend this promise to the communities around us through mutual partnerships with organisations such as Habitat for Humanity.
For the initiatives we rolled out in the recent past, our goal is to make learning easy for all the school pupils by creating a child-friendly environment and improving service quality and access for the residents.
LG donated several appliances including commercial washers and dryers for the dormitories, refrigerators and microwave ovens for the kitchens, dining halls and staff rooms.
- How many institutions has LG Electronics East Africa so far impacted?
Various institutions. From Health centers such as PCEA Kikuyu Hospital Orthopaedic unit, several learning institutions such as Machakos school for the blind, Mporukua Primary in Kajiado among others as per attachment. E.g. In 2014 LG Electronics through World Vision Kenya, donated five solar-powered refrigerators worth KES 2.2 Million to West Pokot County to cater for the health facilities in the region experiencing challenges in maintaining drugs.
The fridges to date, help the health facilities store vaccines and other medical equipment in efforts to improve immunization coverage among children under five years as well as pregnant women.
- How much money did LG Electronics invest to support the different initiatives in the county and how is this going to create value for the residents.
Over the years, LG has progressively invested in different projects with different monetary value. Many people think of a CSR initiative in monetary form. It is indeed true that most activities involve a business giving out money, sometimes lots of it but not always. CSR is kindness, a simple act can work to move a mountain and change lives.
- In brief- elaborate to us the kind of partnership you have with Habitat for Humanity and the place of partnerships at LG Electronics.
At the global level, LG is committed to working with local communities to ensure the realization of the Sustainable Development Goals.
Our Principle of Social Contribution is anchored on partnerships based on trust and sharing with others in order to build a better world for the people.
LG continues to actively play the roles needed to create a future society that is healthy and sustainable creating brand affinity for new and existing clients. Our sustainable CSR projects through our partners such us World Vision, Habitat for Humanity Kenya and Korea Food for the Hungry helps us position LG as a socially responsible company empowering lives in Kenya and East Africa.
Habitat for Humanity is a global nonprofit housing organization working in local communities across Kenya. Their vision is of a world where everyone has a decent place to live.
For this reason LG and Habitat partnered in 2020 to work together towards our vision by building strength, stability and self-reliance to see vulnerable families and communities settle within modern and decent structures. This resonates with both organization’s goal of building hope for the vulnerable within the community.
What do you consider before deciding to invest in a particular region or to undertake a specific project?
As a responsible and ethical corporate citizen, LG Electronics (LGE) has over the years invested in many social and community causes in East Africa touching on environment, education, health and sports.
In this, LGE is inspired by our sustainability commitment to create a better society by consistently delivering social value to communities where we do business, even as we strive to build a firm foundation for the company’s sustainable growth.
From supporting vaccination programs to promoting inclusive education, LGE pursues a sustainability agenda that balances our core business activities with the needs of society, environment and the economy.
LG aims to create the values needed by society through constant interaction with society.
CSR is the only way that a business “gives back” to a community. It is one way of a business showing the community that it is genuine, human and it cares for them.
- Besides donations to schools, how else does LG Electronics promote positive social changes through its products and technologies.
One way that LG has managed to remain the market leader and winning the trust of many is through always looking to generate a positive idea of our products in the minds of our consumers.
For the last seven years LG has also demonstrated support for sports, both on and off the pitch. Through our partnership with the Sports Journalists of Kenya (SJAK) we share an ambition of creating opportunities at all levels and ensuring every aspiring sportsman/woman enjoys an enabling environment. With this longterm partnership, we look forward to further developing our relationship over the coming years
Recently LG launched The Social Impact Challenge a new programme that supports those with strong commitment and passion to solve problems and advance their communities to become LG Ambassadors. These ambassador show strong affection for their communities and are knowledgeable about the social problems they want to solve.
The project, dubbed LG Ambassador: Social Impact Challenge is running annually offers diversity to identify impactful community initiatives that respond to real problems. The project finances and supports local communities to help them achieve their goals.
The first project at Kilimani Primary School in Nairobi sought to purchase braille machines for students with optical challenges. The project received Ksh. 950,000.
The second project, Buela Girls Empowerment in Kajiado County, was to expand opportunities for young girls by keeping them in school and providing them with essential items like sanitary towels. The project received Ksh. 950,000 support, including sanitary towels for distribution in various primary schools.
The third project, at Limuru Soccer Academy in Kiambu County, sought to address poverty and idleness among the youth by promoting sporting activities . This project received a total of Ksh. 950,000 which went towards purchasing 6 motorbikes, soccer balls, playing kits and starting a sports equipment shop.
- There has been concerns with the disposal of e waste in the country are there any CSR initiatives you’re undertaking on the same?
None at the moment.
- How do these CSR initiatives benefit LG?
CSR is the only way that a business “gives back” to a community. It is one way of a business showing the community that it is genuine, human and it cares for them. The truth is, with CSR, the business or brand does not expect anything in return. It is all about giving and to a larger extend, touching lives. People will always remember how you made them feel. People, both customers and non-customers tend to relate to a brand that “associates with them.” Sponsorship is another factor that could shape buying attitudes and help generate a positive reaction. For example, LG is always looking to generate a positive idea of our products in the minds of our consumers. As such, we are constantly and regularly supporting events that influence consumer opinions and bring a positive change in their lives
- What sort of impact are you looking at achieving in the next five years?
LG is always looking for ways to make life better, and we are honored to support the good work of our various partners to protect the well-being of the families they help with our healthy home solutions
- What’s your parting shot?
LG is always looking to generate positive sentiments of our products in the minds of our consumers. As such, our company regularly supports events that we feel can influence consumer opinions and bring a positive change in their lives. In the recent past LG has actively participated in different projects that are geared towards contribution to improving the overall health and wellbeing of local communities.