Mabati Rolling Mills, the manufacturer of Roofing and Building solutions in Kenya has launched the second edition of the annual photography competition with the aim of sparking a conversation on conservation.
The MRM edition dubbed “Eye in the Wild – STOP THE CHOP Photography Competition” hopes to draw the public EYE through the camera lens on the state of flora and fauna conservation in Kenya.
This follows after a successful first edition that was launched on March 29, 2017 which attracted huge submissions from the public.
Karen Gikunda, the Mabati Rolling Mills Head of Marketing said this year’s competition will be about the forest conservation, the beauty of it, its impact on climate change and the environmental degradation that is currently happening as well as the use of a digital platform to get this message to the right audience. The focus areas are community, wildlife, lifestyle and water with the rationale being that they all depend on the forest to survive.
“We are thrilled to be part of this great awareness movement, we need to protect our environment to safeguard our future generations,” said Harry Muchangi, the Safal Group Regional Marketing Head for Eastern Africa, adding “Climate action is a duty for all, It’s an honor to be part of an initiative that will drive the conversation around conservation while appreciating the beauty of Mother Nature.”
As part of its Corporate Social Responsibility, Mabati Rolling Mills is committed to giving back to the environment where it works, through creativity and in a fun way.
“We as a company are committed to ensuring our leadership, management and all staff alongside their families is part of the global community doing our part to protect the environment and reduce our collective carbon footprint.
Mabati Rolling Mills (MRM) is the flagship company of the Safal Group; Africa’s largest roofing manufacturer, with operations in over twelve countries in Africa.