Nice & Lovely Launches Limited Edition Body Lotion To Promote Girl-Child Education

By Michelle Anzaya

Kenya’s No. 1 body lotion; Nice & Lovely has today launched a limited-edition lotion in partnership with Sky Girls Kenya.

The campaign dubbed ” She’s counting on you” is aimed at boosting the confidence of the girl using the lotion, and on another, to help another girl stay in school.

“We are proud to announce a partnership that will see Nice &Lovely commit to donate Ksh 5 for every limited-edition lotion bought,” said L’Oreal Managing Director, Serge Sacre during the product launch ceremony held in Nairobi .

The limited-edition lotion will be available in 200ml and 400ml  packs from June 2022.

“We would like to have this partnership ensure that more girls are given a chance to realize their dreams, especially after the impact that COVID-19 has had contributing to early pregnancies and marriages, with parents lacking school fees,” added Mr. Sacre.

The beauty and cosmetics company has been consistently making improvements on Nice & Lovely skin and hair products since L’Oréal acquired the brand in 2013.

According to the iconic beauty brand, the partnership will also work on bringing out the confidence and individuality in the teenage girls while having them remain true to themselves.

A team from Sky Girls Kenya was involved in the packaging, designing and selection of colors that are more feminine and appealing, of the limited edition lotion since it is a partnership.

“We work to inspire young girls to stay true to their values, and what they care about, helping them resist peer pressure. We aim to increase girls’ confidence, self-reflection, decision-making, and refusal skills so that they can make positive choices that are true to themselves,” said Svetlana Polikarpova, Director & Co-Founder of Tandem Agency in charge of Sky Girls Kenya.

Sky Girls is a sisterhood of teen girls who are all about staying true to who they are and what they believe in.

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