| Indigenous hotel group PrideInn will join top brass industry players at IMEX FRANKFURT 2019 travel expo in Germany from Tuesday to Thursday next week. The hotel chain will use this platform to showcase meetings, incentives, conferencing and exhibitions (MICE) tourism which has grown to become a key option for the tourism and hospitality industry within the Kenyan coast and in Nairobi.
“Our focus at IMEX Frankfurt this year is to create new ties with the MICE industry, and build on existing ones. Kenya’s MICE sector has taken steady steps to grow and accelerate the development of its offerings across the leisure and business tourism spectrums, giving international business visitors ample opportunity to enjoy authentic tourism experiences, both inside and beyond the venue walls.” said Hasnain Noorani, Managing Director for PrideInn hotels.
In addition to showcasing Mombasa and Nairobi as attractive business events destinations in East African region.
“Given our growing portfolio of hotels, we are eager to raise awareness at global platforms about our superb products while leveraging strategic business opportunities. IMEX is a great forum to see the new and upcoming trends in MICE that are transforming our industry faster than ever,” added Mr. Noorani
IMEX Frankfurt 2019 presents an opportunity for Kenyan hoteliers to exhibit and promote Mombasa and Nairobi at large as one of the most preferred MICE destination.
“As the worldwide exhibition for incentive travel, meetings and events, IMEX in Frankfurt is an ideal opportunity for us to build on the strong interest and connections that we have created among influential meetings planners from around the world, especially within international associations, to meet them and show them the many superb facilities that we can offer,” said Mrs. Lucy Macridis, Sales Director PrideInn Hotels.
The hotel also purposes to use the three days’ event to fortify Mombasa’s position as a MICE destination and increase business tourist numbers.
“Mombasa is already among the top destinations in East Africa for tourists, who are mostly interested in the city’s unique cultural wealth, tourist attractions as well as in the events and festivals that act as peak experience and make a trip to Mombasa an unforgettable cultural journey. In the recent two years we have seen international organizations choosing Mombasa as their preferred location for meetings and events” Said Mrs. Joy Morai, Sales Director PrideInn Paradise Beach Resort.
“IMEX in Frankfurt is the efficient, one-stop-shop for planners looking to book and organize worldwide meetings, events and incentive travel programmes. Run by meetings professionals for meetings professionals, we’re committed to providing outstanding business opportunities for exhibitors and buyers alike” added Mrs. Joy Morai.
IMEX in Frankfurt 2019 will take place at Messe Frankfurt from 21 -23 May 2019.