Samsung East Africa Hosts An Unprecedented Device Experience Partner Summit

 By Michelle Anzaya

Samsung has unveiled its latest consumer appliances to its dealers during an inaugural strategic partner summit held in Nairobi.

The event was attended by key Samsung distributors and dealers from all over Kenya and was the first partner summit to be hosted by, the newly appointed Managing Director of Samsung Electronics East Africa Limited; Mr. Tae Sun Lee.

This summit was aimed at bringing together the key stakeholders to further emphasize the strengthening of links with Samsung to ensure the best possible experience is given to the consumer.

In terms of emerging trends, the global business direction is shifting its focus to the millennial and Z Generation and therefore technological advancement is the key driver to the Samsung business fraternity globally.

The 2022 product line-up for both the Mobile and Consumer Electronics business units were showcased during this summit.

Samsung Managing Director Mr. Lee’s presentation was the highlight of this summit, as he showcased the Samsung’s business strategy for the East African market.

The strategy involves winning the mind share of local consumers and building partnership with Samsung’s valued partners and ultimately making it the most preferred and beloved brand of Africa.

In attendance also was Safaricom’s CEO Mr. Peter Ndegwa who highlighted the continued partnership of Safaricom PLC and Samsung.

“At Safaricom, our purpose is to transform lives. Our commitment is to ensure that no one is left behind in the digital revolution as we have witnessed a correlation between increase in smartphone usage and empowerment of communities. That is why we partner with companies like Samsung who make this possible through their array of devices, which enable Kenyans to enjoy the transformative power of the internet,” said Mr. Ndegwa.

Samsung Electronics officially launched its new set division, which combines its mobile and consumer electronics businesses into a single unit, as DX, short for device experience, underscoring its emphasis on the user experience of various Samsung products. Under the DX Division, the Company expects to strengthen synergies among the diverse businesses and create differentiated products and services.

“As Samsung it is important that we have one voice as we roll out our strategies going forward. The market dynamics are continuously changing and we also see the need to adjust our sails and require our key stakeholders to share that same vision with us. The summit is not only to appreciate our partners but to keep them abreast on all that we are doing and why we are doing it, so they can be a part of that voice,” stated Mr. Tae Sun Lee, Managing Director, Samsung Electronics East Africa.

The Samsung summit conference saw more than 100 dealers come together to discuss the market needs and how together with other stakeholders they can grow the Kenyan market.




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