Samsung Electronics East Africa today hosted a virtual forum where they educated their customers on their new range of AI centered consumer electronics.
The customer education forum was hosted by Samsung Electronics East Africa Head of Consumer Electronics Division Mr. Sam Odhiambo at the Samsung Customer Experience store at Mirage Tower.
According to Samsung Electronics East Africa Head of Consumer Electronics Division Mr. Sam Odhiambo, with a majority of customers working from home due to the Covid-19 pandemic they have seen a 25% increase in the demand for consumer electronics.
Samsung Electronics East Africa Head of Consumer Electronics Mr. Sam Odhiambo discusses the gaming advantage of the Samsung Neo QLED 8K TV with Mr. Saruni Maina who is a gaming and tech enthusiast during the AI centered electronics customer education forum, that was broadcasted from the Samsutech Samsung shop at the Mirage Tower on Waiyaki Way.
We have seen a demand increase in the fridge category and we can attribute this to people spending more time at home hence consuming more. People also want more aesthetically pleasing electronics; they want a Fridge that matches the colour of their walls or a TV that blends in to the overall look of their living space; the Bespoke range of fridges as well as the Frame TV’ s comes in to fill the gap to ensure that people get functionality in their electronics as well as aesthetic,” he said.
The new Samsung AI enabled washing machines that have gained attention to the consumers allow users to enjoy efficient cleaning, even at low temperatures with the Samsung Eco Bubble technology.
According to Mr. Sam Odhiambo, with this technology, detergent is turned into bubbles, so it quickly penetrates fabric and removes dirt easily, while saving energy and protecting clothes’ colour and texture.
AI Wash uses 4 types of sensors to sense the laundry’s weight and calculates the optimal amount of water and detergent. A turbidity sensor monitors the level of soiling and, if necessary, adds more detergent or rinsing time.
Samsung Electronics East Africa, Consumer Electronics Marketing Manager Ms. Irene Mwangi ( Left) demonstrates the use the AI feature on the newly launched Samsung washing machine during the AI centered electronics customer education forum that was broadcasted from the Samsutech Samsung shop at the Mirage Tower on Waiyaki Way. looking on is Samsung Electronics East Africa Head of Consumer Electronics Mr. Sam Odhiambo.
“These fridges are designed by you for you, with the Bespoke design allowing you to custom make them to fit into your specific taste and liking allowing you to express your personal style. The range is made up of the tall one door fridge, the tall one door freezer and a bottom mount fridge. These refrigerators can be installed as either a counter-depth style or a kitchen-fit style by aligning your kitchen cabinet. The minimalist flat design allows them to blend perfectly with any modern kitchen décor. The refrigerators have large capacity allowing for enough space to store the user’s groceries,” said Mr. Sam Odhiambo.
The new Neo QLED TV that is available in 4K and 8K options has high picture quality was among the electronics that Samsung featured, it especially grabs the attention of video game enthusiast.
“In the past we always talked about Artificial Intelligence being the future of consumer electronics. At Samsung the future is now,” said Mr. Sam Odhiambo
This comes after the introduction of new range of intelligent electronics in July 2021.