Samsung has topped the global TV market for the 15th consecutive year, according to global market research firm, Omdia.
Newly released data published on February 23 2021 notes that Samsung recorded 31.8% in global TV market share by revenue in Q4 2020 and retained the largest annual category market share by revenue in 2020, at 31.9%.Locally the electronics manufacturer also noted an increase in the purchase of TV’s especially at the onset of the Covid-19 pandemic in 2020 with more Kenyans choosing to upgrade their TV sets from normal digital TV’s to smart TV’s, to bigger TV’s and many other options that are available in the Market.
“Last year was a very good year for us in terms of TV sales despite the fact that we were facing a global health pandemic. With people spending more time at home we saw an increase in TV sales from the Month of June all the way to September. Earlier on, from May to June we saw an increase in the purchase of fridges,” Said Sam Odhiambo, Samsung’s head of Consumer Electronics division.
He further went on to say “At Samsung we have a TV for everyone. You can get a Samsung TV from as low as 20,000 shillings and to as high as 1.5 Million Shillings. What we promise our customers is quality, durability and the best technology available in the market”.
“We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer,” concluded Mr. Sam Odhiambo.
