Samsung Electronics Co. has launched the Samsung Galaxy S 20 Fun Edition (FE). The device was launched through a virtual gloabl event dubbed “Samsung Unpacked For Everyone” that was locally attended by tech enthusiasts who showed their excitement on the companies social media pages. The smart phone is a follow up to the Galaxy S 20 launched in March this year is developed fully from feedback collected from Samsung customers worldwide.

“We are constantly speaking to our fans and taking feedback, and we heard what they loved the most about our Galaxy S20 series, what features they used most often and what they would want to see in a new smartphone,” said Charles Kimari, Head of Department, Integrated Mobile, for Samsung Electronics East Africa. “The S20 FE is an extension of the Galaxy S20 family and is the start of a new way to bring meaningful innovation to even more people to let them do the things they love with the best of Galaxy.”

COVID-19 disrupted the world as we know it and technology is now playing an even more crucial role in people’s lives and that is why Samsung developed the Galaxy S20 FE to deliver unique experiences to reach even more consumers. Samsung took select features of the Galaxy S20 series, such as the smooth scrolling display, an AI-powered camera, advanced chipset, hyper-fast connectivity, all day battery, expandable storage, with a streamlined premium design, in order to create the all-new Galaxy S20 FE.

The feedback collected from the Galaxy S series customers all over the world is that they wanted to experience the features of the Galaxy S20 but at an affordable price as well as have the phone as a fashion accessory with colors that made them feel a certain way or reflected their personal style. Samsung responded by delivering the Galaxy S20 FE that comes in 6 colours Navy, Red, Lavender, Mint, White and Orange.

Samsung also equipped the Galaxy S20 FE with a battery capable of lasting throughout the day. The Galaxy S20 FE’s robust 4,500mAH battery, powerful AP performance and Super Fast charging ensures you can keep doing what you love, without a worry about battery life.

And since life can be unpredictable, the Galaxy S20 FE is water and dust resistant IP68 rated. Better yet, when accidents happen, you can rest easy knowing Samsung Care+ has got your back, even if you have a cracked screen.

Technology is always evolving, so Galaxy users get three generations of Android operating system (OS) upgrades that keep the Galaxy S20 FE updated with the latest security protection and features Samsung has to offer.

From October 23, 2020, Galaxy S20 FE will be widely available through, carriers and retailers online. Pre-orders for the Galaxy S20 FE begin on October 9, 2020. The device will retail at 79,999 Kenya Shillings.

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