Sony scoops up 17 honours at Red Dot Award


Sony continues to push the boundaries of digital innovation, and has picked up 17 accolades at this year’s edition of the Red Dot Award: Product Design for its superb product design across various product categories, including wireless earphones, in-ear headphones and digital cameras, among others.

The Red Dot Award is a leading international design competition for product design, communication design and design concepts. The BRAVIA® AF8 Series was among several other products that earned the highest distinction, the Red Dot: Best of the Best Award. The awards jury highlighted the series’ simple aesthetic and integrated design that matched the sophisticated technology inside.

Fumiatsu Hirai, Managing Director, Sony Middle East and Africa: “Sony products have been recognised internationally for their innovative technology and top notch design and functionality. We are proud to be consistently recognised by the Red Dot Award over the years and this serves as a testament to our commitment to provide the best experience for our users. We thank the jurors for recognising the BRAVIA AF8 series as one of the ‘Best of the Best’, as it offers an uncompromisingly clear form paired with state-of-the-art technology for breath-taking visual and acoustic experiences.”

The BRAVIA AF8 also impresses with its purist design and a strikingly slim profile. It features an innovative and seamless integration of audio and visual components. Packed with award-winning Acoustic Surface® Technology, the AF8 series generates sound through screen vibrations, lending the unit a minimalist, sculpted feel.

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Such remarkable design gives viewers the impression that the screen is almost standing on its own, and is only supported by an ultra-slim stand. All additional elements feature on the back surface in a blocked section containing two actuators and a subwoofer, with their angles aligned with the cable cover partition in geometric unity.

“The initial development of BRAVIA AF8 was quite challenging as it wasn’t easy to create a new style while taking over the DNA of the BRAVIA A1 series. After many discussions with the development team, we achieved a convincing design with only what is truly important left. We expect the AF8 to open up a new era of BRAVIA OLED,” said Yusuke Tsujita, Studio 1, Creative Centre, Sony Corporation.

Other prize-winning products include:

Red Dot Award

Wireless Headphones WF-1000X

The WF-1000X truly wireless in-ear headphones provide no cable noise and advanced noise cancelling technology. Using a smartphone app, users can easily adapt to their environments and activities. To ensure an interference-free Bluetooth connection with a mobile device, a two-part design was realised, with a laser-treated plastic piece serving as an antenna.

Digital Still Camera DSC-RX0

The DSC-RX0 digital camera unites impressive functionality in its small body, equipped with a high performance 1-inch stacked CMOS sensor and a high-resolution Zeiss Tessar lens. The housing was milled from one solid block of metal and is water and shock-resistant so that the camera can be used in the rain, in dusty environments and even underwater. The ribbing around the housing serves as a heat sink and guarantees a safe, non-slip grip.

 Wireless Headphones WI-1000X

Thanks to adaptive noise cancellation, the WI-1000X wireless in-ear headphones enable a customised music experience. In connection with a smartphone app, the user’s state of activity is registered, whether in motion or waiting quietly. Also, the extent of noise cancellation and the sound settings are adjusted automatically. The dynamic 9 mm driver and an airtight balanced armature unit provide balanced sound with rich bass, as well as a clear mid-range and sparkling treble.

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