Stanbic Bank unveils product targeting to empower women

 

Stanbic Bank has unveiled a product that to provide essential financial and non-financial services that Kenyan women need to grow.

Dubbed Dare to Aspire Dare to Achieve (D.A.D.A), the package aims of reducing the financial inclusion gender gap in Kenya. A kitty of KSh20 billion has been set aside by Stanbic Bank to specifically lend to SMEs in Kenya between now and 2020.

DADA is tailored to help women develop financially from a personal and business perspective.  This is in turn will help secure their families, impact communities and grow the economy.

This comes at a time when Kenya has committed to halving the financial inclusion gender gap by 2021 after signing the Denarau Action Plan initiated by the Alliance for Financial Inclusion (AFI).

Currently, the gender gap stands at nine percentage points in the developing world representing over 1 billion women who are still excluded in access to financial services.

Speaking during the launch, Charles Mudiwa, Stanbic Bank Chief Executive said that the bank is committed to sustainably provide women with the banking solutions that truly address their needs.

“We have committed to going out of our way to arm Kenyan women, especially women in business, with the tools they need to participate more fully in the financial system. With the KSh20 billion kitty, we shall target women with viable business plans in enterprises of all sizes operating in the formal and informal sectors,” said Mr. Mudiwa.

DADA will address women’s need to save, borrow, invest and protect. It will give women access to education, information, networking opportunities, and wellness.

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Rose Kimotho, Stanbic Holdings Director, while launching the new solution said that women’s financial inclusion must be prioritized to unleash their initiative, creativity, entrepreneurial endeavor and economic contribution.

“Women make important contributions in Kenya as business owners and entrepreneurs. Enabling them to grow even more by providing relevant financial solutions will have a ripple effect and countless benefits besides increased economic growth.

 

 

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