Surge of the digital travel consumer

The rise of the digital era has become fundamental in the travel and tourism industry. Digitization is increasingly seen to empower travel consumers especially those seeking diversification and personalization for a remarkable experience. From the very initial stage of travel arrangements, the digital consumer seeks information key in deciding how, where, when to travel, what to expect and even more significantly, why to choose one destination, hotel, airline, or travel agency over another. Image by Rawpixel.com The latter is especially because price comparison as well as customer experience – often…

Illegal bumps hurting motorist

By Alfred Mosoti Road transport is the most popular and important mode of transport, bearing in mind that over 80% of the total internal passenger and freight traffic in Kenya using wit the remainder using either rail, water and air. As a matter of fact, road transport is an indispensable mode transport with comparative advantages over other modes of transport like; rail, sea and air. No passenger or goods can access a railway station, sea or airport before driven, ridden or walking there! Kenya Re strategies now paying off Nonetheless…

Governors spearhead realization of Kenya’s blue economy potential

By Abednego Mwikya The bid for full exploitation of the potential of Kenya’s blue economy has gained momentum after county governments vowed to rally behind the agenda. More than 20 governors from counties endowed with blue economy resources said they will be on the forefront in spurring conversations around utilization of water resources in the country with a view to creating job opportunities for unemployed Kenyans and for improvement of the economy. “Going forward, we are going to tackle the challenges that prevent this country from tapping the full potential…

Hemingways Watamu to host 2018 marine excursion

The Watamu Bucket List campaign has listed 10 must-do activities for visitors to Watamu Hemingways Collection has welcomed the launch of the Twin Migration Campaign by the Ministry of Tourism and Wildlife. The campaign seeks to promote the double annual migration of wildebeests in the Masai Mara and that of humpback whales in Watamu beach, a unique wildlife phenomenon on both the savannah and the sea occurring between July and September annually. This event has been monitored since 2011 with numbers of whales passing through Kenya varying. In the boom…

Increased investment in security, soaring Kenya’s tourism

Kenya’s tourism industry is increasingly driving exports and providing foreign exchange, earning the country tourism expenditures of about 1.2 billion US Dollars in 2017. This represented a 20% increase from approximately 989 million US Dollars in 2016, according to a hospitality report by Jumia Travel. This improving sector performance is being facilitated by various factors, among them a steady macroeconomic environment, improved budgetary allocations by the government, increased air connectivity within Africa, infrastructural developments like The Standard Gauge Railway, and enhanced security in the country. This article focuses on the…

Over 300 entries received for Kenya’s inaugural sports film festival

More than 300 entries have been received for Kenya’s inaugural sports film festival to be held in November, officials have disclosed. The Kenya International Sports Film Festival (KISFF), which was launched recently, will run between Nov.22 and Nov.25 and will feature films from across the globe. The fete is an initiative of former national cricket team captain, Aasif Karim under his Safinaz Foundation that promotes sports in the country and aims to use the movies to unify and inspire society. Florence Nduta, the festival director who is also the national…

Tourism in Nakuru projected to rise with completion of ksh800m luxury homes

Nakuru County is set to receive a boost in tourism facilities following the completion of KSh800 Constructed by Superior Homes Kenya the luxury homes sit on a 12-acre plot along Nairobi-Nakuru Highway, the facility boasts of breathtaking uninterrupted panoramic views of Lake Elementaita, consisting of 33 standard Villas, 13 Villa Suites and 4 Executive Villas, conference facility with access to recreation facilities such as a bar and restaurant, gym, spa and an infinity swimming pool. “With the tourism sector projected to grow in double digits in 2018, Lake Elementaita Mountain…

Luxury tree houses that will bring to life your childhood fantasies

Remember that backyard escape with your siblings to a tree house? Or a lazy solo afternoon of quiet to read, relax and reflect on the events of your youthful days? Oh, how sometimes we wish to relive those moments where we can just forget, even for a weekend, the stresses of our adult life, and hideaway amidst tree branches. Well, with glamping hub, it is still possible to fulfill your childhood fantasies with a perfect opportunity to spend a cherished night and to wake up to the chirping of the…

CNN meets the people keeping ‘Mama Elephant’s’ dream alive

                      This week on Inside Africa, CNN International meets Angela Sheldrick, the daughter of Dame Daphne Sheldrick, to learn how her mother’s animal conservation legacy is being kept alive in Africa. Known for her trailblazing work with orphaned elephants in Kenya, Dame Daphne had created the most successful rescue and rehabilitation programme in the world. Throughout her years building the David Sheldrick Wildlife Trust, named after her late husband, Dame Daphne Sheldrick had rescued and rehabilitated over 230 baby elephants,…

Kenya to showcase tourist attractions during Skal global conference

By Abednego Mwikya Kenya will for the first time host the global Skal conference in Mombasa in October this year. The five-day conference is expected to give local tourism hotspots a boost from the conference will provide an opportunity for both local and international delegates to tour various attractions during their stay in Kenya. During a media briefing in Nairobi, Tourism and Wildlife CS Najib Balala said Kenya was honored to host the conference this time, saying insecurity posed by Al Shabaab and Ebola outbreaks in DRC had denied Kenya…