UNAIDS and StarTimes have partnered to create HIV/AIDs awareness among youths in Africa through application of online Mobile videos.
The campaign dubbed “Value of new media in Africa, HIV/AIDS Prevention Campaign” the two organizations have agreed to explore technology to spread HIV/AIDS-related content.
The establishment of partnership UNAIDS and StarTimes is aimed to boost their cooperation in different African countries, aiming at mobilizing all available resources to enhance the awareness of HIV/AIDS in the continent.
UNAIDS Executive Director Michel Sidibé said that HIV/AIDS prevention information and knowledge is yet to reach out to many youths in Africa noting that information, knowledge, and education is key in the fight against the disease.
“Sharing information, bringing knowledge and making sure that we can change young people will be key to ending AIDS,” added Mr. Sidibé.
Adding that with smartphone use and internet penetration soaring, Africa is set for a communication way revolution. Similarly in Europe, the US and China, more and more African young people, get used to watching stream videos on phones.
“With over 70 percent of the population in Africa being below the age of 35 and without adequate HIV/AIDS information, the partnership with StarTimes will completely change the situation and help grow a generation free of AIDS, “he said.
StarTimes Group Vice President Guo Ziqi said the launch of StarTimes App for HIV prevention is timely and appropriate as it will greatly enhance respective Country efforts to reduce HIV infection, particularly on young people.
Mr Guo Ziqi said that based on current technology trends, StarTimes launched its video streaming service in African markets which has attracted 8 million downloads with a projection of 15 million at the end of 2018.
“StarTimes App will now be streaming the “Zero Discrimination” messages being part of the cooperation with UNAIDS.”Guo said.
Adding “With more broadcasting platforms and a bigger and diversified subscriber base and richer content, we will be able to make the best of all our resources to help end the AIDS epidemic by 2030.”