YouTube urges Kenyan Vloggers to think global but act local

YouTube has urged Kenyan content creators to churn out quality, consistent videos that can appeal to local and international viewers.

Google Kenya office, which is working with Kenyan content creators to help them monetize their channels, encouraged Vloggers to grow their fan base by using online tools.

Google Sub-Saharan Africa Head of Communications and Public Affairs, Dorothy Ooko, said creators need to focus on producing quality content and utilize the analytics provided by YouTube.

“What we have seen from our analytics is that 60 percent of content created in any country is always exported so it’s very important for creators to think about how they are meeting the needs of the global village,” said Ooko during a YouTube forum.

She added that content consumers can also help grow the vlogging community by subscribing to local channels on YouTube.

“For creators, whatever content you create must be shareable and must have engaging content. If the content is not engaging, viewers will drop off immediately,” said Ooko.

“Consistency – in posting the content and the type of content – also allows consumers and brands to relate with the content in a predictable way,” added Google Kenya Country Manager Charles Muritu.

In Kenya, there has been an 80 percent increase in mobile usage of YouTube which indicates that more people are spending time watching YouTube videos.

Google said the growth is fueled by the content that creators are uploading to YouTube.  Globally, over 400 hours of video are uploaded on YouTube every minute.

Ooko said YouTube has over the last one year released about 300 product improvements to search and discovery systems to help people find more videos they love.

This includes things like the localized YouTube Music charts which captures exactly what Kenyans are listening to every week.

Among the products launched last year is YouTube Go – an app designed for places where connectivity is slower and more expensive. The app has been downloaded by more than 50 million people.

 

Still on things of internet, Kenyans searched for football news, personal finance information and health-related issues in February, according to Google top trending report.

The most searched under the ‘How to’ category were ‘How to check Credit Reference Bureau (CRB) status, How to lose weight and How to pay Tala loan.

Kenyans also wanted to know how to pay the National Hospital Insurance Fund (NHIF) via M-Pesa and how to get an M-Pesa statement.

The monthly report revealed that Kenyans were keen to learn how to cook mandazi, spaghetti and pancakes.

Football, again, featured prominently in February with matches such as Chelsea vs. Manchester City, Manchester United vs. PSG among others dominated the list of sporting matches searched by Kenyans in February.

The third most searched item was Tetema, the latest song by Tanzanian Bongo stars, Diamond Platnumz and Rayvanny.

The song was released on the 6th of February and has already garnered over 7 million views on YouTube.

In 2018, Diamond’s song, Kwangwaru featured in the list of most viewed music videos in Kenya, in YouTube Rewind, the annual review of the most popular moments, videos and creators on YouTube.

Valentine’s Day quotes were the fourth most popular search item. In the ‘month of love’ as February is known, Kenyans went online to find popular Valentine’s Day related sayings.

Many Kenyans also searched for news around the Europa League making it the fifth most searched item. The UEFA Europa League is one of Kenyans’ most watched football tournaments.

Caroline Mwathathe slain human rights activist and founder of the Dandora Community Justice Center was the sixth trending item on Google. This came after the activist was reported missing and later found dead.

Kenyan Universities and Colleges Central Placement Service (KUCCPSwas the seventh most searched item, as Kenyans went on Google to determine the deadline for 2019/2020 university placements.

Eighth on the list was Mildred Odira, the slain switchboard operator with Foresight Company but stationed at Nation Centre, who was found murdered after she had gone missing for a week.

In ninth position was the Public Service Commission’s online platform, www.publicservice.go.kewhich provides an overview of available jobs and internships in public service.

Closing the list of top ten trending searches in February was Karl Lagerfeld, the late creative director of French fashion house, Chanel, who passed away on the 19th of February.  He was also the creative director of the Italian fashion house, Fendi. He was recognized for his signature white hair and black sunglasses look.

 

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